As strategic lead, I oversaw all aspects of this statewide health behavior competition, including relaunching the mobile/web app platform, managing contractors, and building the communications ecosystem around participant engagement.

Impact:

Activated thousands of Texans in hundreds of Texas communities annually

Launched a full webinar series to support participant health journeys (e.g., Stages of Change, Habit Formation)

Created toolkits, promotional materials, and in-app content that drove measurable participant engagement

Contributed to year-over-year program growth and retention