I led the strategic messaging and internal rollout of our rebrand from “It’s Time Texas” to “Healthier Texas.” Working closely with leadership, board, and design partners, I built the new brand voice, tagline options, and content systems that supported the organization’s transition.

Impact:

Developed press kits, campaign language, and visual alignment tools

Implemented public announcement and Phase 1 brand rollout and awareness

Planned and supported social rollout and Phase 2 brand awareness campaign

Presented rebrand narrative and messaging strategy at statewide events