Recent Strategy Impact
In addition to leading statewide campaigns like Sweet Summer Habits and the Community Challenge, I manage the ongoing strategy behind our multichannel outreach and brand growth. This includes content development, performance tracking, and internal systems that keep messaging consistent and effective across teams.
505%
Increase in digital reach
from Q1 to Q2 2025 through optimized campaign strategy
44%
Avg. Open Rate
across 19 mass emails, exceeding nonprofit benchmarks
600K
Organic impressions and 150k site views
generated from Sweet Summer Habits and related statewide campaigns
Strategy that scales, messaging that moves people.
Good design catches attention, but strategy keeps it. Without a clear plan, even the best messaging gets lost. Strategy is what transforms good ideas into real impact.
Additional highlights:
Built and executed integrated marketing campaigns across social, email, video, blog, and print
Developed toolkits and outreach materials to equip community leaders, school districts, and partners
Produced campaign reporting that informed leadership strategy and improved engagement quarter over quarter
Created branded templates, SOPs, and internal guides to streamline project delivery and cross-functional collaboration
Supported media coordination and content planning for major events, advocacy pushes, and local news
Whether the goal is boosting reach, deepening trust, or aligning internal and external voice, I bring a systems-driven approach rooted in clarity, intention, and flexibility.
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